Why are window cut-outs so popular in food kraft paper bags?

Why are window cut-outs so popular in food kraft paper bags?

1、Product Visibility

The transparent window allows consumers to see the food inside without opening the package, enhancing appeal and trust in product freshness and quality.

2、Aesthetic & Marketing Advantage

The combination of natural kraft paper and a visible product creates an attractive, rustic yet modern look. It helps brands stand out on shelves and reinforces eco-friendly branding.

3、Functionality + Sustainability

Kraft paper is sturdy, biodegradable, and recyclable. Adding a small window (usually made of biodegradable PLA or recyclable plastic) maintains sustainability while offering display benefits.

4、Consumer Experience

Ideal for baked goods, snacks, coffee, grains, etc., where appearance matters. Customers appreciate honesty and visual confirmation before purchasing.

Many food brands choose this design to merge sustainability with smart marketing — it’s practical, eco-conscious, and visually appealing.

M-star Packaging offers a wide range of kraft paper packaging examples. Feel free to consult us! Many products are currently on special—the more you buy, the bigger the discount!